OmniWeb India has an eye towards the development of a successful online business enterprise. And the most important role in such online projects is that of the Online Marketing. While Online Marketing is a very broad term, we are sure that every online business would actually look forward to minimize the cost that it expends on a customer acquisition. Search Engine Optimization is a free traffic source (not exactly free) but ensures that a better developed website can be ranked higher on the organic results by virtue of the talent asset you have.
For the same reason, Search Engine Optimization is a very sought after subject and is a useful tool to drive more traffic to your website while reducing your spends on paid Online campaigns. A successful SEO project of an online business can be managed only through intricate well organized stepwise procedures.
Our know-how on the Search Engine Optimization makes us an expert delivery team of core SEO values and SEO understanding. Listed below are our major steps in brief that explains the methodology of our SEO services for your valued online business marketing.
Website Assessment Methodology:
Our Methodology is a transparent organized protocol of essential steps involved at every minute decision that we have to make to get your ranks higher on the Search Engines. Any project that we uptake begins with a deep analysis of the website at hand. This analysis is an over-all check up of the website with regards to the SEO Algorithms. Here, a website is analysed on various important factors like:
Home Page URL & URL Structuring: An easy to remember Home Page URL is the best way you can reach your customers. A proper URL structuring of the inner pages has an effect on better Search Engine Optimization and our guidance shall make sure that the URL structure is in Sync with the SEO.
The First Level SEO Consultancy Methodology ensures a proper placement of all SEO Techniques. The Second Level of SEO consultancy is a limited access of OmniWeb India to the SEO implementations but is a ‘called-for’ guidance. The First Level Consultancy broadly accommodates all SEO services needed for the Optimization from A to Z. (To know more about the difference between First & Second Level SEO Consultancy, click here)
Second Step – Set Goals & Purpose: Generally, the sole purpose of SEO (Search Engine Optimization) is to increase the traffic on the website. However, a clear goal ensures a well set SEO pathway. We shall essentially improve a website’s traffic (i.e. potential customers or visitors) by improving (or creating for non-existent key-words) rankings for key-words relevant to customers business on top 3 Search Engines (i.e. Google, Yahoo and MSN).
The Goals are not limited to the only 3 Search Engines, but we welcome the Targeted local Seach engines too. However, since the results of any local search engine in most cases are shared by the Top 3, an optimization on these 3 ensure that your website ranks on any other Search Engine too.
Apart for the Generic goals, any specific Targets or Goals that you look forward to are also noted so that the future course of action is strategized accordingly.
Third Step – Strategizing: A clear strategy is developed to ensure that a well established, sustainable and timely optimization is achieved for your website. The Strategizing involves the following areas to attention:
On Page optimization: On Page Optimization are elements on the actual web page, like keyword density, keyword placement, and overall content within the site. Includes factors like:
Off Page Optimization: The Off Page optimization is the reputation of a website in the Online world. The Optimization of this reputation has a direct attachment to the Search Engine result pages. The Off-Page factors are analyzed and strategized further. Includes factors like:
Step Four: Implementation: The implementation Schedule is a broad 5 Step Process that includes the following:
Step Five: Targets & Reports
Our Targets and Reports are well analyzed before any decision is taken and it is always ensured that a wisely informed decision which is healthy for the SEO is taken up. Our Reporting structure is a very well defined timely process and have exhaustive reports managements and disbursals. We generate reports across all measured and un-measured areas of SEO. We have reports on Ranking, Website Traffic, Link Building reports, Popularity Report, Quarterly review reports.
Reporting is an important tool to understand where we are headed to and ensures that proper significant and important steps are taken timely.
Although we have taken every possible step to ensure the best deliverables in time, there is always a room for any specific requirements that our clients can have. We welcome all suggestions and ensure that each and every client requirement is attended to.
To request our SEO quote for optimization of your website, please ping us.