A: SEM and SEO, the difference between the two is apparent from the M and the O. SEM, search engine marketing is an umbrella term to SEO,
search engine optimization along with paid advertising technique.
Search Engine Marketing concerns the method of promoting a web portal in a manner
that it catches the eye of the search crawlers and leads the visitors to your webpage. As the trend is picking up fast, SEM has become vital to businesses
all over the world. Search Marketing, done well, generates fantastic returns on investments. As the term used by offline marketers, Search Engine Marketing
can be referred as target marketing as well. Target, implying the focal approach undertaken by Search Engine Marketing, clearly tells the idea behind the
invention of this internet marketing method.
A: The answer is to link your site with established websites, so that your site gets noticed. The link up process is part of the SEO process and it is generally carried out by all SEO Companies. The Optimisation process of your website involves this part of linking as well as modifying the content so that spiders pick up your site and place it on the Search Engine Result Pages.
A: this is where SEO or Search engine Optimisation helps. Employing Effective Content which would include search engine relevant content.Updating your community pages such as blog, newsletters, press release and such; often would ensure your site’s presence on the Search Engine Result Pages. (SERP’s) Adopting aggressive advertising and promotion techniques, would allow your website be noticed more often.
A: Search Engine Optimisation if carried out properly, the target website can show results within a time span of 4 to 5 months. This entirely depends upon the freshness of the website being optimized. The bottom-line is that Search Engine Optimisation is never carried out hoping for instant results. What works here is patience, hard work and then more patience. Any SEO Company which claims to provide quick results might be applying wrong means to achieve the said goal. These unethical means may put your website in Spam and thus, you end up losing your business entirely. The results might be instant however they are not forever. We suggest reminding you of – Slow and Steady Wins the Race.
A: Pay Per Click (PPC) search engines are also known as Bid For Location, Bid For Position, Cost Per Click (CPC), Pay For Performance, Pay Per Performance, Pay For Placement, Pay Per Placement, Pay For Position, Pay Per Position, Pay For Ranking, Pay Per Ranking and Pay For Result search engines. Pay per Click search engines direct most of their traffic through partner sites, which they link themselves with. The major advantage of advertising in Pay per Click search engines is that they can deliver guaranteed top listings in the Search Engine Results Pages (SERP’s). The pilot web portal gets paid for all the clicks they receive through other websites.
A: Spiders or Crawlers or Bots are names given to software which crawls through the web based on hyperlinks. On the basis of the results generated, these crawled web pages are indexed on the Search Engines.
A: Social Media Optimisation is a part of SEO. Yes, it is included in Search Engine Optimisation. SMO is a technique which helps in the recognition of your site on other Media besides Search Engines, for instance, blog, newsletters, and such others.
A: Hidden text, as the name suggests, cannot be seen. These are used to stuff in more and more keywords into a page. The idea is to provide high ranking to the website on Search Engine Result Pages (SERP’s), however it is a Spam. (Refer to Spam).
A: Black Hat SEO involves various unethical means for quick and easy high ranking on Search Engines. However, once detected, this Spam technique leads to the removal of your site from Search engine Database entirely.
A: It is website which does not offer any content or service or purpose, all they do is provide links to sites which are irrelevant to your site. Generally linkfarms are built to increase search engine rankings and churn out profits, which means they are also generally littered with advertisements from affiliate programs the site owner has partnered with.
